Property buyers now have more information and alternatives than ever before. It is your role as a property agent to cut through the clutter and assist buyers and sellers in avoiding information overload.
It is entirely up to you whether you do it through third-party listing sites and if you are still not sure, keep reading. We have whittled it down to some of the best property listing websites that can assist in attracting buyers.
So dive in, explore your alternatives, and determine which websites are the greatest fit for marketing your property listing!
Here Are Some of the Property Listing Websites in Malaysia
If you are a property agent in Malaysia, then you know that there are a lot of websites where you can list your properties. Each of the following websites has its own unique way of marketing your property.
By getting to know how each website works, you can make a more informed decision on which website is the best platform to market your property listing. Let us take a look at some of the most popular ones.
First up, we have iproperty.com.my, one of the most popular property listing websites in Malaysia. It has a clean and user-friendly interface that makes it easy for users to search for properties.
This website also features sections such as ‘properties of the month’ and ‘3D pictures of available properties’ to make the property search process more fascinating.
propertyguru.com.my is one of the platforms that have made a reputation for itself in Malaysia’s online property search sector, and with good reason. This website provides searchers with information on not just the property’s location, but also nearby public transit.
This website also has a blog section that property buyers can use to stay up-to-date with the latest property market news.
durianproperty.com.my is a website that allows users to buy or rent a property in a fun fashion. It offers an auction page in addition to the standard search procedure and the auction option allows the adventurous to join in an auction to bid for their ideal house.
Another feature that durianproperty.com.my offers that few others do is a section dedicated to student housing, which helps students to find houses close to their educational institutions.
Property agents are an important part of the search process, and despite the fact that bumbung.co is relatively new to the market, they have been able to earn the confidence of their customers by linking them with trustworthy agents.
The site also prioritises its clients’ move-in dates, to the point that, according to one of their reviews, a previous client required a place within a week and bumbung.co was able to accommodate that request.
propsocial.my is a local crowdsourced property platform that, as its name indicates, allows users to interact with other users on candid neighbourhood or area reviews.
Aside from sale and rental listings, this portal includes active conversations and themes in which users may engage, such as ‘Is it a good time to buy houses considering the present situation?’.
properly.asia may be used by both property agents and those looking for a home. properly.asia allows agents to update their listings and receive leads, while people looking for homes to buy, sell, or rent may make queries to agents.
properly.asia is essentially a property concierge and a communication channel for both parties bundled into one.
Tips for Creating an Eye-Catching Property Advertisement
The key to achieving amazing results, regardless of whatever listing sites you utilise, is how well you optimise your listings. Buyers are overwhelmed with photographs of rental and sale properties. They can discern which ones are worth watching in a second.
You owe it to your sellers to go to great lengths to present their homes in the best possible light and grab the attention of potential buyers. Here are a few of the most important marketing concepts that any listings power agent adheres to:
Write a Catchy Headline That Will Make People Want to Read More
Your headline is the most important part of your property ad. It is what will make buyers want to read on and learn more about the property you are trying to sell or rent.
Use striking words and images that will pique people’s interest. For example, ‘Facing Open Double Storey Terrace’ or ‘City View Top Level Condominium’.
Make sure your headline is clear, concise, and to the point. You want buyers to know exactly what they are getting before they even start reading the rest of your ad.
Make Sure Your Images Accurately Represent the Property
Visuals are the main component in the marketing world.
Virtual reality (VR) and augmented reality (AR) technology are allowing property buyers to virtually transcend time and space in order to receive a more realistic view of a property, while also assisting property agents in closing more buyers.
But it is fine if you can not afford to provide your leads with a complete 3D experience. The most necessary thing is to make sure your images are of good quality.
Professional photography is the most effective approach to make your listing stand out from the competition, resulting in more showings offers and ultimately a better sale price.
Keep Your Text Short and Easy to Read
If your photographs capture your buyer’s attention, it is your words that keep it. To amaze the reader and entice them to stay in your property listing, write excellent listing descriptions.
Start with the property’s most appealing attributes and use compelling language to pique their interest in the listing. The objective is to convey the most desirable characteristics as fast and effectively as feasible and not overburden the reader with information.
Consumers have short attention spans, and there are a lot of listings vying for their attention. It is best if you can keep the description at 150 words.
Also, keep in mind that many listing sites’ algorithms will utilise your descriptions to match prospective buyers with the houses and attributes they want.
Take a minute to put yourself in the buyer’s shoes and consider what features and lifestyle amenities are most essential to them before you sit down to create your listing description.
Get Started Today as a Property Agent in Malaysia
As a property agent in Malaysia, you will need to be up-to-date with the latest trends and technologies in order to stay ahead of your competition. One way to do this is by using online platforms to advertise your properties.
In this article, we have listed some of the most popular websites for Malaysian property advertisements. We also share some tips on how you can create an eye-catching advertisement that will stand out from the rest.
So what are you waiting for? Get started today and register with IQI Elite Legacy as a property agent in Malaysia.