People have been buying properties in different methods over the past 10 years. People are now using the internet to conduct research before purchasing a product or service.
This is how property internet marketing began to take off. If you have not heard, digital marketing refers to any type of marketing that involves the use of electronic devices or the internet.
This includes search engine optimization, online advertising, social media use, and other techniques for reaching your target consumers online. As a result, almost all brands, if not all, have created an online presence.
However, due to the hundreds of competitors, not every property agent succeeds. This is why you need a strategy that you can implement next year and in the years ahead.
Have a Strong Online Presence
Traditional media such as television, radio, and newspapers, which were previously popular, are now competing for public attention with digital platforms such as Facebook, Instagram, and YouTube.
Furthermore, consumers are becoming more aware and aggressive in the purchase process, completing their own research and counteracting the information imbalance in their favour.
Provide a Memorable User Experience
Consider the experience of first-time homebuyers where 90% of them will conduct an internet search before contacting an agent. You can assist these buyers to locate the perfect home faster if you invest in web-based marketing channels.
As a consequence, they will identify your brand with excellent customer service and professionalism. You will establish yourself as a property agent customers can rely on to give the correct deal when and when they want it.
Customer Engagement is Simple
Customers now have easier access to feedback and communication thanks to digital marketing. Property agents should prioritise transparency in this age of technology since good customer service may favourably reflect on your personal brand.
People are more likely to respond to agents that pay attention to their issues and questions. This is sometimes neglected, but even a simple answer in the comments area or a direct message to one of your clients may have a good influence on how your personal brand is seen.
Real-Time Data and Insights Are Provided
This is the most crucial component of digital marketing. Online analytics software may assist you to maintain track of the success of all your published advertising and content and this can be instantly translated into useful information.
Marketing trends are often volatile, as many of us are aware. However, if you have access to performance indicators, you can simply change your approach to the current state of your sector.
Video as a Digital Marketing Tool
As a property agent, you are always on the lookout for new digital marketing ideas that can be integrated into your sales process. Video will make a significant impact on your sales as this method has become increasingly popular in recent years.
A study conducted by Google showed that 61% of customers who viewed an online video about a product were more likely to purchase it. This suggests that if you are not already using video as part of your digital marketing strategy, you need to start doing so as soon as possible.
Incorporate Faces Into Your Content
Pattern recognition is an important element of the brain, as it allows us to quickly arrive at conclusions based on previous experiences. People have evolved to search for faces and observe what those faces are looking at.
Your material will quickly capture the attention of your readers if you use human faces. People are more drawn to the person in the video’s face and central body rather than the shoes she is wearing or the direction she is travelling.
Keep Your Visual Content Neat
With a single social media scroll, our brains take in a massive quantity of information. Because there is just too much going on in your ad creative, there is no time for your content to have a high cognitive demand.
Concentrate on your key message and highlight it with prose, visuals, or both to draw attention to your product and call to action. Your cognitive demand will grow and your clarity score will fall if your material has too much going on.
Leverage Social Media Platforms to Market Your Listings
Social media is an essential tool for property agents in Malaysia to leverage. With social media, you can reach a larger audience, engage with potential buyers, and provide them with the information they need to make a decision.
By creating attractive posts of your listings, you can pique the interest of potential buyers who may not have heard of you before. You can also use social media to run targeted ads that reach people who are interested in buying property in your area.
Select the Most Appropriate Social Media Platforms
It is pointless to sign up for every social networking platform that exists. To begin, conduct research on your target audience, discover their preferred social media sites and select the ones that would provide you with the greatest benefits.
For instance, if you want to target buyers in the high-end market, LinkedIn would be a better platform for you than Facebook. However, if you want to target first-time homebuyers, Facebook would be a better platform for you than LinkedIn.
Take Advantage of the Competition
Competitors are a fantastic source of knowledge and inspiration. And by this, we mean that their social media presence may aid in the discovery of fresh content themes and forms, as well as the improvement of your lead generating plan.
Looking over your rivals’ followers and engaging with them will bring their attention to your social media account and pique their interest in you. Because they are watching your competitors, there is a better chance they will be interested in what you have to offer as well.
Customer Service Can Benefit From the Use of Social Media
Good news spreads quickly, but negative news spreads even quicker. So, if you want to have a good reputation both online and offline, you must provide the greatest services to your consumers.
Customer service that is of high quality demonstrates that you are trustworthy and treat your consumers with respect. The best approaches to boost client retention rates are positive experiences and customer service.
Property Lead Generation Social Media Ads
When it comes to advertisements, we propose that property agents build a lead generating campaign. Add a lead form to seek your audience’s contact information in return for your lead magnet to make it more effective.
You can utilise a buyer’s guide, a market study, or any other materials you have that your audience could find helpful. As a lead magnet, you should ideally want them to ‘Visit Website’ instead of downloading the file for better tracking.
Create a Website to Share Your Knowledge and Expertise
You may promote your personal brand as a reliable source of knowledge by launching a website. If your potential customers get industry knowledge through your website, it indicates they already trust you and have a compelling incentive to use your property services.
You may also attract the attention of other industry leaders who will promote your material. To make it easier for your readers to share your website on social media, we recommend adding a share button to all of the articles you published.
Start Blogging to Improve Your SEO
Blogging is not only an excellent way to improve your website’s SEO but also lets you share your industry expertise with potential buyers. If you are creative enough, you can come up with many topics related to property.
When you have released a new blog post, make sure to promote it across all of your social media channels and include links back to your website. You should also consider guest blogging on other property-related websites to broaden your reach.
Stay Up-To-Date With the Latest Digital Marketing Trends
The internet is here to stay, and no property digital marketing strategy can afford to ignore its possibilities. As the number of internet users grows, rivals adapt and make better use of the internet to reach out to potential consumers.
If you are looking for more digital marketing tips to help sell property in Malaysia, become a property agent with us. Our team of experts are always updating our resources to ensure that you have everything you need to be successful in today’s market.
IQI Elite Legacy is ready to help you learn more about digital marketing in property development and how to make your property development digital marketing plan work for you. We hope that these tips have been helpful and we can not wait to see your success!